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The Corporate Asylum
Satire and Commentary for Discerning Employees

The Taradiddle

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Re: Originality

Taradiddle #7

Awarded 26 April 2001
by The Inmate

Let's say you really want to be original.  You want your life to be like a great piece of art--something that can never be duplicated, something that people will remember.  How would you go about it?  What action could you take that in and of itself would say to the world: "I am original.  I am one of kind.  I am not swayed by culture."  What would you do?

"I know, I know."

Yes.

"Write a great novel."

No.

"I know, I know.  Be a truly great doctor."

No.

"I give up."

Have a Coors.  Yes, that's it.  Go to the supermarket, go to the beer section, see if you can find the Coors aisle, buy a six-pack, bring it home and drink it.  That will make you original.  How do I know this?  It's simple.  I saw it on a billboard.  Joe Montana is on one side, a Coors is on the other and in the middle these words: "Be Original" with Joe's signature underneath.  So here I sit drinking a Coors and I am now original, not a follower, no sir, not a conformist, not conventional, not one of the masses, not a part of the herd, not to be mistaken for a sheep, no sir, not me, I am an original.  I drink Coors.

The original Taradiddle #7 goes to the Coors Brewing Company for advertising that lacks both originality and logic.  Congratulations for not being any different than a million other advertisers.  Cheers!
 

©2001 The Corporate Asylum


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